Aaron Bours joins the show from Tel Aviv to talk about positioning yourself as a must-have versus a nice-to-have. Aaron is the VP of Marketing at Hyro, helping the company grow through several rounds of funding. Hear Aaron’s story, and how he approaches brand positioning.
Check Hyro here: https://www.hyro.ai/
Aaron's LinkedIn: https://www.linkedin.com/in/aaronbours/
Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/
Jordan's X: https://twitter.com/jordanscheltgen
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