Mind Your Marketing
Welcome to Mind Your Marketing. A podcast dedicated to helping you grow your marketing skills. We interview entrepreneurs and marketing executives from around the globe, bringing their expertise to you!
Episodes
284 episodes
277 - Should You Freelance or Start an SMMA? The Pros/Cons of Each Model
Are you looking to start your own creative business and don't know where to start? Should you become a freelancer? Or maybe go with a full-blown agency?Today, Jordan breaks down the pros and cons of each business model and gives his ver...
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7:09
276 - Why CMOs are frustrated with social media
Jordan breaks down why CMOs are frustrated with social media, and how you can fix this with your CMO.
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8:05
275 - How to Get Social Media Marketing Clients as a Freelancer/Agency
Are you a social media manager who is looking to get more clients? In this episode, Jordan goes through how you can find new clients for your social media business.
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6:46
274 - Social Media Content Ideas for September 2024
Originally from the video and blog: https://cavesocial.com/social-media-content-ideas-september
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Episode 274
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5:41
273 - 5 Macro Social Media Trends Marketers Should Pay Attention to in 2024
These 5 macro trends on social media are what marketers should pay attention to as they build their social media strategies.
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Episode 273
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5:25
272 - Red Flags to Look for When Hiring a Social Media Agency
Are you hiring a social media agency? If so, you'll want to look for these red flags.
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5:21
271 - How to Get Real Followers On Social Media in 2024
Follow these tips to get real followers to your account in 2024. These are the gimmick-free, real tips you can use to grow.
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4:10
270 - How to Avoid The Commodity Content Trap on Social Media
Learn how your brand can avoid the Commodity Content Trap with your social media. Jordan breaks down exactly what the trap is, how to avoid it, and what steps you can take to produce a great social media strategy.
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6:27
269 - How to Keep Marketing Momentum As a Growing Mid-Size Brand with Julia Fitzgerald
In this episode, we bring on experienced marketing executive, Julia Fitzgerald, to talk about how mid-size brands can manage growing pains inside the marketing department.Subscribe to the Midsize Agency Match Ups Newsletter here:
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30:24
268 - How to Create a Company Social Media Plan (10 Step Process)
Take this 10-step process and create a social media plan for your business. Content Pillars for Your Business: https://www.youtube.com/watch?v=r-TRWSW1xPQ
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Episode 268
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11:36
267 - How to Create Content Pillars for Your Social Media
In this episode, we look at how you can use content pillars as the foundation of your social media plan.
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6:34
266 - How to Get Started With SEO With Zhe Scott
Today we sit with Zhe Scott, The SEO Queen, to talk about all things SEO. Zhe brings a decade-plus of experience in SEO to the show. Enjoy!Check The SEO Queen here: https://www.seoqueen.com/...
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Episode 266
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20:15
265 - 5 Reasons Agency and Client Relationships Go Awry
Hear Jordan break down the top 5 reasons that agency and client relationships turn sour.
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Episode 265
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3:42
264 - How to Find + Hire The Best UGC Creators
If you want to increase your UGC output or learn how to find creators for your brand then this video is for you. After hiring roughly 300 UGC creators for brand projects, here are the tips and tricks you can use in your business to have success...
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Episode 264
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9:56
263 - Overplatforming, Understanding Competitors, and How to Fill Your Calendar When You’re Out of Ideas
Today, Jordan goes over how many platforms you should be on, how to evaluate competitors and how you can use a system to make sure your content calendar is full.
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Episode 263
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6:18
262 - The Doorman Fallacy: Realizing that Social Media Marketers Do More Than You’d Think
Today we look at the Doorman Fallacy and how it ties back to the social media world.
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Episode 262
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4:45
261 - How Important is the Algorithm to Your Social Media Strategy
In this episode, Jordan looks at how you should weigh the importance of the algorithm versus your creativity.
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Episode 261
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9:33
260 - Putting the Customer Experience First with Christina Garnett
Christina Garnett, founder of Pocket CCO, joins the show to talk about how brands can craft better customer experiences from top to bottom. Alongside this, Jordan and Christina examine the second-order effects of layoffs on customers.
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Episode 260
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22:12
259 - How Landing Pages Can Fuel Company Growth With Tas Bober
Tas Bober, B2B marketer and consultant joins the show to talk about her transition from in-house to starting her own consultancy. She specializes in landing pages and helps companies understand the value of a great landing-page strategy.
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Episode 259
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26:58
258 - Building a Diverse Marketing Team with Sam Kuehnle
We bring marketing leader, Sam Kuehnle, on to the show to talk about how he has built his marketing team. Along with that, Sam talks about how his team held their first marketing hackathon, and how it pushed some great ideas to the forefront of...
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Episode 258
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17:18
257 - How to Build a SMM Business with Shanté Gorman
Sugarpunch Marketing founder, Shanté Gorman, joins the show to talk about what to do/not to do as you start your own Social Media Marketing agency. She is an agency owner, creator, and podcast host. Hear her story today.Check Sugarpu...
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Episode 257
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19:25
256 - Getting the Most Out of Social Media in B2B with Tommy Clark
Founder of Clark Media, Tommy Clark, joins the show to talk all things B2B marketing. Tommy started his career at Triplewhale before jumping into the agency waters. He also runs the popular marketing newsletter, Social Files.Subscrib...
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Episode 256
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19:16
255 - The Three-Pronged Strategy to Grow Your B2B Business with Pritesh Vora
Pritesh Vora, VP of Marketing and Growth at Sprinto, joins the show to talk about his three-pronged strategy for growing a B2B company. Pritesh has worked all over the world and brings a lot of experience to the show. Check Sprinto h...
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Episode 255
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23:04
254 - How to Stop Being Seen As The Arts & Crafts Department Within Your Business
In this solo episode, Jordan talks about shifting the perspective of your executives from seeing the marketing department as a cost center to a profit center.
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Episode 254
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7:52
253 - How to Build a Personal Brand On LinkedIn Without Selling Your Soul
Creative consultant and agency owner, Kevin Rapp, joins the show to talk about his journey building a personal brand on LinkedIn. Kevin talks on how to be your authentic self, without selling your soul on LinkedIn. Kevin's LinkedIn...
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32:36